SHOPPER/HISPANIC PLUS-UP NETWORK
Includes Shopper Network stations, plus Hispanic stations in key Hispanic markets
The fastest growing radio format in the United States:*
- Hispanics spend over 23 hrs/week listening to radio! (vs. general population 19 hrs)
- Stations in key markets that target Hispanic Moms, including LA, San Diego, Miami, NY, Chicago and Dallas
- Guaranteed impressions
Did you know that Hispanic consumers are heavier users of radio than of television or newspapers?
Radio motivates Hispanic consumers to buy. When asked:
"While listening to radio in the car, have you ever heard of a sale or special that motivated you to visit a certain store later that day?"
...51.3% of respondents said "YES!"
Where Are Our Shopper/Hispanic Plus-Up Stations?
*Source: Arbitron’s Hispanic Radio Today, 2007 edition